ELLY ANUGRAH UTAMI; YUDIARTO PERDANA PUTRA. PENGARUH PROMOSI DAN BRAND IMAGE TERHADAP MINAT BELI KONSUMEN PADA PLATFORM SHOPEE (STUDI KASUS MAHASISWA FEB UNIK). Jurnal GICI Jurnal Keuangan dan Bisnis, [S. l.], v. 17, n. 2, p. 401–412, 2025. DOI: 10.58890/jkb.v17i2.458. Disponível em: https://journal.stiegici.ac.id/index.php/jurnal-gici/article/view/458. Acesso em: 19 dec. 2025.