EKO. Pengaruh Ekuitas Merek, Harga Dan Promosi Terhadap Keputusan Pembelian Kopi Kenangan: (Studi Kasus Masyarakat Kota Bogor). Jurnal GICI Jurnal Keuangan dan Bisnis, [S. l.], v. 14, n. 1, p. 102–112, 2023. DOI: 10.58890/jkb.v14i1.21. Disponível em: https://journal.stiegici.ac.id/index.php/jurnal-gici/article/view/21. Acesso em: 21 aug. 2025.