Jurnal GICI Jurnal Keuangan dan Bisnis

ANALISIS PENGARUH STRATEGI HARGA, PROMOSI DAN KEPUASAN PELANGGAN TERHADAP VOLUME PENJUALAN, MINAT BELI KONSUMEN SEBAGAI MODERASI PADA CV. HOLIYEAY INDUSTRI PARFUM INDONESIA

2026-06-08T14:43:53+07:00

Marketing and sales management in various Indonesia companies in the Industry 4.0 era In the era of Industry 4.0, the development of digital technology encourages companies to increase the effectiveness of marketing and sales strategies to maintain competitiveness. This study aims to analyze the influence of pricing strategies, promotions, and customer satisfaction on sales volume with consumer buying interest as a moderation variable on CV. Holiyeay Indonesian Perfume Industry. The study used a quantitative approach with a sample of 222 respondents determined using the Slovin formula. Data analysis was carried out using Structural Equation Modeling (SEM) based on SmartPLS 4. The results of the study show that pricing strategies, promotions, customer satisfaction, and consumer buying interest have a positive and significant effect on sales volume (p < 0.05). In addition, the combination of pricing, promotion, and customer satisfaction strategies also has a significant influence on sales volume. Consumer buying interest has been shown to moderate the relationship between pricing strategies, promotions, and customer satisfaction to sales volume. An Adjusted R-Square value of 0.757 indicates that the model is able to explain 75.7% of the variation in sales volume, while 24.3% is influenced by other factors outside of the study

FROM SMALL BOOTH TO STRONG BRAND: STRATEGI TRANSFORMASI UMKM ALCOFFEE.IN

2026-08-03T16:31:50+07:00

Alcoffee.in merupakan usaha mikro kecil dan menengah (UMKM) di bidang minuman kopi berbasis booth yang berlokasi di Stasiun Pondok Cina, Depok, dengan potensi pasar tinggi akibat mobilitas mahasiswa dan pekerja. Penelitian ini bertujuan menganalisis perkembangan usaha dari fase awal hingga tahap pengelolaan yang lebih profesional serta strategi yang digunakan dalam menghadapi persaingan. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui pengamatan terhadap aktivitas operasional dan manajerial. Pada tahap awal, usaha dijalankan secara mandiri tanpa karyawan, dengan tantangan utama berupa keterbatasan tenaga, manajemen waktu, dan fluktuasi penjualan. Strategi yang diterapkan berfokus pada konsistensi kualitas produk dan pelayanan untuk membangun kepercayaan pelanggan. Seiring meningkatnya jumlah pelanggan dan munculnya repeat order, Alcoffee.in memasuki fase pengembangan dengan merekrut karyawan. Hal ini meningkatkan efisiensi operasional dan memungkinkan pemilik lebih fokus pada strategi bisnis seperti inovasi produk, pemasaran digital, serta pengelolaan keuangan. Penerapan pencatatan keuangan, analisis Harga Pokok Produksi (HPP), dan evaluasi Break Even Point (BEP) menunjukkan peningkatan profesionalitas usaha. Alcoffee.in juga berhasil membangun positioning sebagai “Affordable Premium Coffee” bagi mahasiswa dan pekerja muda. Secara keseluruhan, usaha ini menunjukkan pertumbuhan bertahap yang signifikan dan memiliki potensi untuk berkembang secara berkelanjutan di tengah persaingan pasar.

Analysis of Production Costs and Business Revenue of the NZ Family Bag MSME in Ciampea District, Bogor Regency

2026-09-14T11:09:31+07:00

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, particularly in job creation and improving community welfare. One of the growing MSMEs in Bogor Regency is Tas NZ Family, which specializes in bag production. This study aims to analyze the cost structure, business income, and financial feasibility of this MSME using business income analysis, Benefit-Cost Ratio (B/C), Payback Period (PP), and Break-Even Point (BEP) methods. A descriptive-exploratory approach was applied, utilizing primary data through interviews and observations, and secondary data from documentation and literature. The results show that the cost structure includes fixed, variable, and investment costs, all significantly contributing to the total production cost. Business income has shown annual growth, although it is influenced by fluctuations in raw material prices and market demand. The financial analysis reveals a B/C ratio greater than 1, a relatively short payback period, and a Break Event Point (BEP) position indicating the business is not operating at a loss. Therefore, the Tas NZ Family bag production business is considered feasible for continuation and further development. This study recommends implementing a more structured financial management system to enhance business sustainability and profitability.

Keywords: MSME, Production Cost, Business Income, B/C Ratio, Payback Periode (PP), Break Event Point (BEP) Financial Feasibility, Bags

EVALUATION OF POLICIES GOVERNING THE LICENSING PROCESS FOR PROFESSIONAL CERTIFICATION BODIES (LSP) BY THE NATIONAL PROFESSIONAL CERTIFICATION AGENCY (BNSP) IN 2025

2026-08-19T14:11:36+07:00

This study aims to evaluate the policy governing the licensing service process for Professional Certification Bodies (Lembaga Sertifikasi Profesi/LSP) conducted by the National Professional Certification Agency (BNSP) in 2025. A qualitative approach was employed using the Discrepancy Evaluation Model (DEM), covering the stages of design, installation, process, results, and improvement. Data were collected through interviews, observations, and document analysis to assess the conformity between policy standards and service implementation. The findings indicate that the LSP licensing service has generally been implemented in accordance with existing regulations. However, several gaps remain, including limitations in standard operating procedures, inter-unit coordination, information transparency, service time certainty, and the utilization of digital technology. Improvement efforts have been undertaken through procedural refinement, enhanced coordination, technical guidance, and the strengthening of digital-based service systems. The study concludes that continuous policy evaluation is essential to improve the effectiveness, efficiency, transparency, and accountability of LSP licensing services, thereby supporting better governance of Indonesia's national professional competency certification system.