https://journal.stiegici.ac.id/index.php/jurnal-gici <p><span class="s1">JOURNAL GICI is a financial and business journal that presents various research results based on both qualitative and quantitative approaches and is published periodically semi-annually (twice a year) in June and December, with certain themes selected according to current issues. hotly discussed in public (top issue). This journal is <strong>accredited SINTA 5</strong> SK number 177/E/KPT/2024. The topics raised revolve around financial and business issues such as Accounting, finance, management, Business Etc</span></p> Sekolah Tinggi Ilmu Ekonomi GICI en-US Jurnal GICI Jurnal Keuangan dan Bisnis 2088-1312 https://journal.stiegici.ac.id/index.php/jurnal-gici/article/view/549 <p><em>Marketing and sales management in various Indonesia companies in the Industry 4.0 era In the era of Industry 4.0, the development of digital technology encourages companies to increase the effectiveness of marketing and sales strategies to maintain competitiveness. This study aims to analyze the influence of pricing strategies, promotions, and customer satisfaction on sales volume with consumer buying interest as a moderation variable on CV. Holiyeay Indonesian Perfume Industry. The study used a quantitative approach with a sample of 222 respondents determined using the Slovin formula. Data analysis was carried out using Structural Equation Modeling (SEM) based on SmartPLS 4. The results of the study show that pricing strategies, promotions, customer satisfaction, and consumer buying interest have a positive and significant effect on sales volume (p &lt; 0.05). In addition, the combination of pricing, promotion, and customer satisfaction strategies also has a significant influence on sales volume. Consumer buying interest has been shown to moderate the relationship between pricing strategies, promotions, and customer satisfaction to sales volume. An Adjusted R-Square value of 0.757 indicates that the model is able to explain 75.7% of the variation in sales volume, while 24.3% is influenced by other factors outside of the study</em></p> Yumenson Blegur Ahmad Subagyo Copyright (c) 2026 Jurnal GICI Jurnal Keuangan dan Bisnis 2026-06-09 2026-06-09 18 1 1 16 10.58890/jkb.v18i1.549 https://journal.stiegici.ac.id/index.php/jurnal-gici/article/view/553 <p>Alcoffee.in merupakan usaha mikro kecil dan menengah (UMKM) di bidang minuman kopi berbasis booth yang berlokasi di Stasiun Pondok Cina, Depok, dengan potensi pasar tinggi akibat mobilitas mahasiswa dan pekerja. Penelitian ini bertujuan menganalisis perkembangan usaha dari fase awal hingga tahap pengelolaan yang lebih profesional serta strategi yang digunakan dalam menghadapi persaingan. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui pengamatan terhadap aktivitas operasional dan manajerial. Pada tahap awal, usaha dijalankan secara mandiri tanpa karyawan, dengan tantangan utama berupa keterbatasan tenaga, manajemen waktu, dan fluktuasi penjualan. Strategi yang diterapkan berfokus pada konsistensi kualitas produk dan pelayanan untuk membangun kepercayaan pelanggan. Seiring meningkatnya jumlah pelanggan dan munculnya repeat order, Alcoffee.in memasuki fase pengembangan dengan merekrut karyawan. Hal ini meningkatkan efisiensi operasional dan memungkinkan pemilik lebih fokus pada strategi bisnis seperti inovasi produk, pemasaran digital, serta pengelolaan keuangan. Penerapan pencatatan keuangan, analisis Harga Pokok Produksi (HPP), dan evaluasi Break Even Point (BEP) menunjukkan peningkatan profesionalitas usaha. Alcoffee.in juga berhasil membangun positioning sebagai “Affordable Premium Coffee” bagi mahasiswa dan pekerja muda. Secara keseluruhan, usaha ini menunjukkan pertumbuhan bertahap yang signifikan dan memiliki potensi untuk berkembang secara berkelanjutan di tengah persaingan pasar.</p> Muhammad Kahfi Arifin Hanifah Safitri Nanda Chairu Nisa Sabrina Azzahra Mega Erawati Muhamad Raihan Fadhillah Muhammad Faris Septiyanto Copyright (c) 2026 Jurnal GICI Jurnal Keuangan dan Bisnis 2026-06-30 2026-06-30 18 1 17 24 10.58890/jkb.v18i1.553