Jurnal GICI Jurnal Keuangan dan Bisnis

The Impact of Marketing Mix Strategy for Fruit Salad Sales in Blora

Aulia Ramasari, Hans Victor Sitepu — Mon, 30 Jun 2025 00:00:00 +0700

This study delves further into the impact of marketing mix methods on growing fruit salad sales in Blora. This study is inspired by the large number of similar business competitors who may reduce the quantity of consumers. The method utilized in this analysis is a qualitative descriptive approach, which aims to portray reality by using an entrepreneur's experiences to describe current problems. The goal of this research is to determine whether utilizing the proper and efficient marketing strategy will promote higher product sales, as well as to provide an overview of how to utilize the right marketing mix in product sales. Based on the study's findings, it is clear that when starting a firm, it is critical to focus on the correct marketing strategy, such as employing a marketing mix that incorporates product, pricing, promotion, and place strategies. Selecting an appropriate plan can boost revenue. To empirically validate the findings of this study, more research employing quantitative data is expected in the near future

ANALISIS KOMPETENSI SUMBER DAYA MANUSIA KESEHATAN DALAM MENINGKATKAN KUALITAS PELAYANAN DI KLINIK PM 1

Gugum Pamungkas, Nursyifa Aulia — Mon, 30 Jun 2025 00:00:00 +0700

Sumber daya manusia kesehatan yaitu berbagai jenis tenaga kesehatan klinik maupun nonklinik yang melaksanakan upaya medis dan intervensi kesehatan masyarakat. Kinerja dari pelayanan kesehatan sangat tergantung kepada pengetahuan, keterampilan dan motivasi dari orang-orang yang bertanggung jawab terhadap pelayanan kesehatan. Sumber daya manusia kesehatan berhubungan erat dengan masing-masing fungsi suatu organisasi kesehatan dan juga berinteraksi diantara fungsi-fungsi tersebut. Untuk mencapai visi dan misi suatu organisasi diperlukan keterampilan dan kemampuan SDM yang mampu mendiagnosa permasalahan dan mengintervensi sehingga didapatkan penyelesaian dari setiap permasalahan yang menjadi tugas pokok dan fungsi organisasi. Sumber daya manusia tersebut juga dapat menjadi ancaman bagi pelaksana kebijakan, strategi, program, dan prosedur suatu kegiatan apabila tidak dikelola dengan baik dan tepat. Penelitian bertujuan untuk mengetahui tingkat kompetensi SDM Kesehatan di Klinik PM 1 yang mencakup seluruh karakteristi kompetensi SDM Kesehatan antara lain pengetahuan, keterampilan, sikap, konsep diri, dan motivasi. Jenis penelitian kualitatif dengan metode wawancara mendalam, dilakukan kepada 1 key informan dan 5 secondary informan. Sudah seluruh pegawai memilik pengetahuan dan keterampilan yang baik, memiliki sikap yang sabar serta sopan dalam menghadapi pasien yang cenderung tidak sabar, masih ada beberapa yang tidak memiliki konsep diri atau merasa tidak percaya diri pada pekerjaannya, memiliki motivasi yang tinggi untuk mendapatkan hasil yang lebih baik. Diharapkan kepada pihak instansi untuk memberikan pelatihan-pelatihan khusus kepada pegawai untuk meningkatkan kualitas pelayanan kesehatan yang lebih optimal.

ANALISIS DETERMINAN KINERJA KEUANGAN BANK UMUM SYARIAH DI INDONESIA PERIODE 2014-2023

Heirunissa — Sun, 29 Jun 2025 00:00:00 +0700

This study aims to analyze the determinants of financial performance (NPF, CAR, BOPO, and FDR on ROA) of Sharia Commercial Banks in Indonesia during the period from 2014 to 2023. The data source used in this research is secondary data in the form of annual financial statements of Sharia Commercial Banks in Indonesia listed on the Indonesia Stock Exchange (IDX) for the period 2014-2023. The data analysis technique used is multiple linear regression with SPSS 26. The classical assumption tests used in this research are the normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. Meanwhile, hypothesis testing was conducted using the F-test, T-test, and the coefficient of determination. The results of this study indicate that NPF has a negative and significant effect on ROA, CAR has a positive and insignificant effect on ROA, BOPO has a negative and significant as well as dominant effect on ROA, and FDR has a positive and significant effect on ROA. Simultaneous data testing shows that NPF, CAR, BOPO, and FDR have a significant influence and a very strong relationship with ROA in Islamic Commercial Banks in Indonesia for the period 2014-2023. The results of the coefficient of determination calculation show that the influence of NPF, CAR, BOPO, and FDR on ROA is 73.1%, while the remaining 26.9% is influenced by other factors not examined in the model that affect the financial performance of Sharia Commercial Banks in Indonesia for the period 2014-2023.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga Terhadap Keputusan Pembelian Produk Herbalife Nutrition di Ghidza Club Cibinong

Gena , Rina Nurjanah — Thu, 19 Jun 2025 00:00:00 +0700

The aim of this research is to determine and analyze the influence of product quality, service quality and price on purchasing decisions for Herbalife Nutrition products at Ghidza Club Cibinong. The type of research used is quantitative research in the form of an associative strategy with research methods in the form of data collection using questionnaires, observations and interviews. The data analysis model used is multiple linear regression analysis. The sample consists of 50 respondents. The results of the regression test show that 84.5% of purchasing decision factors can be explained by Product Quality, Service Quality and Price while the remaining 15.5% is explained by other factors not examined in this research. meanwhile, the results of the F test show that simultaneously the variables Product Quality, Service Quality and Price simultaneously have a positive and significant effect on purchasing decisions with the analysis results being the value Fcount (90.133) > Ftable (2.790). The results of the t test show that the product quality variable shows the results of t-count analysis (7.252), the service quality variable shows the results of t-count analysis (3.466), and the price variable shows the results of t-count analysis (2.368), where ttable (2.011) then partially the three variables this has a positive and significant effect on the decision to purchase Herbalife Nutrition products at Ghidza Club Cibinong. The dominant variable influencing purchasing decisions is product quality.

The Impact of Service Quality, Product Quality and Interest Rates on Customer Loyalty: The Mediating Role of Corporate Image (Case Study of Bank BRI's Kebon Jeruk Branch)

Nori Pratiwi — Sun, 29 Jun 2025 00:00:00 +0700

This research aims to analyze the influence of service quality, product quality and interest rate levels on customer loyalty with the intervening variable of corporate image at BRI Kebon Jeruk branch office. This study uses a survey method with a sample of 95 people with the Simple Random Sampling technique. The data collection technique use saquestionnairethathas been tested for validity and reliability. The data analysis technique uses the SPSS 22.0 application by means of multiple linear regression analysis and path analysis tests . The results of the study provide the following conclusions: (1) service quality has a positive and significant effect on corporate image; (2) Product quality has a positive and significant effect on corporate image; (3) interest rates have a positive but not significant effect on corporate image; (4) service quality, product quality, and interest rates together have a positive and significant effect on corporate image; (5) service quality has a positive and significant effect on customer loyalty; (6) Product quality has a positive and significant effect on customer loyalty; (7) interest rates have a positive but not significant effect on member loyalty; (8) Perception, service quality have a simultaneous effect on customer loyalty; (9) Service quality, product quality, and interest rates have a simultaneous effect on customer loyalty through company image as an intervening

variable.

PENGARUH KUALITAS PENDIDIKAN, CITRA, DAN KEPERCAYAAN TERHADAP KEPUASAN ORANG TUA MURID SDIT (SEKOLAH DASAR ISLAM TERPADU) MIFTAHUL ULUM CINERE

Mega Indah Edityawati, Subhan — Mon, 30 Jun 2025 00:00:00 +0700

The purpose of this study is to determine and analyze the Influence of Education Quality, Image, and Trust on Parental Satisfaction at SDIT Miftahul Ulum Cinere, Depok. The research design employed is explanatory research with data collection through questionnaires. The data analysis model utilized is multiple linear regression. Sample selection was conducted through purposive sampling, yielding a total of 85 respondents for the multiple linear regression analysis. The regression analysis results indicate that 74.3% of the factors influencing parental satisfaction can be explained by education quality, school image, and trust, while the remainder is attributed to other unexamined factors in this study. The F-test results show that collectively, education quality, image, and trust significantly and positively affect parental satisfaction at SDIT Miftahul Ulum Cinere, with an observed F-value of 81.811, which is greater than the critical F-value of 2.710. The t-tests demonstrate that education quality (t = 2.721), school image (t = 2.981), and trust (t = 4.578) individually have significant positive effects on satisfaction, surpassing the critical t-value of 1.663. Trust emerges as the most dominant variable influencing parental satisfaction at SDIT Miftahul Ulum Cinere.

The Analisis Perbandingan Terhadap Laporan Keuangan PT. Solusi Bangun Indonesia Tahun 2022 dan 2023

Ayu Syuga Fortuna, Andi Prasetyo, Carolina Maria da Silva — Mon, 30 Jun 2025 00:00:00 +0700

This study aims to analyze and compare the financial performance of PT Solusi Bangun Indonesia Tbk in the fiscal years 2022 and 2023 by employing financial ratio analysis. The primary focus of this research lies in examining liquidity ratios, activity ratios, debt ratios, and profitability ratios. The data utilized in this study were derived from the company's officially published annual financial statements. The analytical method applied is financial ratio analysis, which serves to assess the company’s operational efficiency and financial soundness over time. The findings reveal that, despite an increase in revenue and net income in 2023, the company’s profitability ratios experienced a slight decline due to a reduction in gross profit. Activity ratios indicate an improvement in asset utilization efficiency. Furthermore, liquidity ratios exhibited a positive trend, suggesting enhanced capability of the company to meet its short-term obligations. Concurrently, the decline in debt ratios reflects an improvement in the company's capital structure. These results provide a comprehensive insight into the company's financial performance development and may serve as a valuable reference for both managerial decision-making and investment considerations.

Analisis dan Perbandingan Rasio Keuangan Berdasarkan Laporan Tahunan PT. Merdeka Cooper Gold, Tbk Periode 2022-2023

ela nurlaela, juliana ayu, faizal rizal — Mon, 30 Jun 2025 00:00:00 +0700

Laporan keuangan dan manajemen keuangan merupakan suatu hal yang sangat berkaitan yang pada dasarnya dapat tercermin dari hasil keputusan yang diambil oleh suatu perusahaan yang meliputi manajemen perusahaan, pihak pemegang saham, pihak kreditor, pihak pemerintah, pihak karyawan, pihak supplier, pelanggan, dan masyarakat umum. Untuk mengetahui tentang informasi perkembangan suatu kinerja perusahaan maka dapat dilakukan analisis laporan keuangan. Analisis laporan keuangan sangat penting dipahami lebih dalam guna untuk mengungkapkan dan mengetahui titik kekuatan dan kelemahan suatu perusahaan. Salah satu cara yang dapat dilakukan untuk menganalisis suatu laporan keuangan yaitu dengan analisis rasio keuangan atau aritmatic terms. Analisis rasio keuangan digunakan untuk membandingkan suatu angka melalui akun-akun akuntansi atau keuangan perusahaan, dengan suatu angka yang lainnya yang memiliki tujuan supaya memberikan suatu makna atau hasil yang akurat, sehingga terciptanya suatu pengambilan keputusan yang dilakukan oleh suatu perusahaan. Analisis rasio keuangan dapat dilihat dari hubungan antara laporan keuangan neraca dan laba rugi. Dari sekian jenis rasio keuangan yang digunakan oleh suatu perusahaan, terdapat empat jenis rasio keuangan yang digunakan oleh PT. Merdeka Copper Gold, yaitu rasio likuiditas, rasio aktivitas, rasio utang dan rasio profitabilitas.