The Youth Entrepreneur Management Journal

The Role of Customer Experience in Digital Marketing: A Literature Review on the Impact of Online Interaction on Consumer Loyalty

2025-06-14T15:35:06+07:00

The purpose of this research is to examine the role of customer experience (CX) in digital marketing, specifically the impact of online interactions on consumer loyalty. Using the systematic literature review method, this research analyzes relevant journal articles from various academic databases. The findings indicate that positive online interactions, through personalization, responsiveness, and ease of use of digital platforms, significantly shape consumer perceptions and build emotional connections. Superior CX in the digital realm, such as a seamless journey on websites, instant customer support through chatbots, and relevant content on social media, strongly correlates with increased satisfaction and ultimately drives long-term consumer loyalty. The contribution of this research lies in providing a comprehensive framework that integrates various dimensions of online interactions and their impact on loyalty, offering strategic insights for digital marketers to design consumer-centric experiences to enhance retention and customer lifetime value.

The Impact of Digital Transformation on Human Resource Management: A Literature Review and Practical Implications

2025-06-16T13:39:02+07:00

The purpose of this study is to comprehensively review the literature discussing the impact of digital transformation on human resource management (HRM) and to identify its practical implications for organizations. The method used is a systematic literature review of relevant scientific articles from leading academic databases. We analyzed key themes such as the digitalization of HR processes, talent development in the digital age, changes in the role of HR professionals, and ethical and data privacy challenges. The findings indicate that digital transformation fundamentally alters the HR landscape, driving the adoption of technologies such as artificial intelligence, big data analytics, and cloud computing to enhance operational efficiency and data-driven decision-making. This shift requires HR professionals to develop new competencies in data analysis, technology, and organizational strategy. The contribution of this research lies in providing a holistic framework that identifies the key dimensions of the impact of digital transformation on HRM and offers practical guidance for practitioners and academics in navigating the disruptive digital era. It also highlights the need for adaptive policies and an organizational culture that supports innovation.

The Role of AI Technology in Improving Education Efficiency and Budget on Education Quality: A Review

2025-06-16T13:28:51+07:00

Artificial intelligence technology has penetrated various aspects of life and organization, including the field of education. The purpose of this study is to see how the role of artificial intelligence (AI) technology in increasing efficiency and education budgets towards the quality of education. This study was conducted by reviewing various literatures recorded in sciencedirect and conducting a systematic review or systematic literature review (SLR). The data reviewed were 361 literatures and processed using PRISMA, 6 literatures were obtained. The results of this study are that artificial intelligence (AI) technology can increase efficiency and education budgets towards the quality of education.

The Influence of Social Media Usage Intensity on Adolescent Mental Health: A Case Study in Indonesia

2025-06-10T11:23:50+07:00

This research aims to analyze the influence of social media usage intensity on the mental health of adolescents in Indonesia. The background of this research is the increasing use of social media among teenagers and concerns about its impact on their psychological well-being. High social media usage has been linked to various mental health issues, such as anxiety, depression, and sleep disturbances. This study focuses on identifying the relationship between the intensity of social media use and the mental health of Indonesian adolescents, with the main research question: 'How does the intensity of social media use affect the mental health of adolescents in Indonesia?' Novelty: This research contributes to the literature by analyzing data from a diverse population of Indonesian adolescents and considering relevant contextual factors. The research method used is a quantitative method with a survey approach. Data were collected from 400 adolescents aged 13-18 years across various regions of Indonesia. Regression analysis was used to test the relationship between the intensity of social media use (measured by usage time scale and engagement on various platforms) and mental health (measured by valid instruments for anxiety, depression, and psychological well-being). The findings of the research indicate that high social media usage intensity is positively correlated with higher levels of anxiety and depression, as well as lower psychological well-being in adolescents. Conclusion: The intensity of social media use is a potential risk factor for the mental health of adolescents in Indonesia. The implication is the need for interventions and education to promote healthy social media use and reduce its negative impact on the mental well-being of adolescents.

A Critical Analysis of Outsourcing Practices in the Manufacturing Industry in Indonesia: A Regulatory and Work Ethics Perspective

2025-06-16T13:18:42+07:00

This paper examines outsourcing practices in the manufacturing industry in Indonesia, focusing on regulatory and ethical aspects. This topic is interesting because outsourcing is still a major strategy for companies to achieve efficiency, yet it continues to spark debates about fairness and protection for workers. The main issue addressed in this study is how outsourcing practices affect fairness in labor relations and the protection of workers' rights within the existing regulatory and ethical framework. This paper offers a critical perspective based on recent literature after the enactment of the Omnibus Law (Job Creation), an approach that has not been widely explored in academic literature on outsourcing practices in Indonesia. This research uses a qualitative approach through literature review. The data analyzed includes regulatory documents, academic journals, and reports from relevant reputable institutions from 2021 to 2024. The findings show that post-Omnibus Law labor regulations tend to favor employers and do not fully guarantee justice for outsourced workers. In addition, outsourcing practices that lack an ethical foundation weaken workers' motivation and disrupt healthy industrial relations. This study concludes that there is a need to reformulate labor policies and strengthen ethical practices in the implementation of outsourcing. The implications of this study emphasize the importance of promoting fair and sustainable employment relations in the manufacturing sector.